About

Pete Ame is a Scandinavian lifestyle brand based in Gothenburg, Sweden. Born from the need to create unstructured caps that felt missing in Scandinavia. Sparked by a love for 90s golf aesthetics and the idea of merging it with contemporary minimalism, it’s a style that bridges what was and what’s next. Crafted with intention to become versatile daily garments, moving effortlessly with your rhythm wherever life takes you.

Our vision is to make better, not more, designing pieces that last beyond seasons and trends. Every detail is considered, keeping the balance between simplicity, function, and timeless style.